Project Introduction
Overview
We designed Limelight Platform as a SaaS solution to help brands create, manage, and analyze experiential marketing campaigns. Our goal was to empower companies to deliver data-driven live events and activations that strengthen customer engagement and brand loyalty.
My Role
User Research and Personas
Conducted detailed user research to identify needs and created personas to guide design choices effectively.
Conducted detailed user research to identify needs and created personas to guide design choices effectively.
User Flows and Wireframes
Designed user flows and wireframes to map key interactions and visualize layout and functionality.
High-Fidelity Mockups
Delivered polished high-fidelity mockups aligned with brand guidelines to ensure intuitive user experience.
The Challenge
Brands investing in experiential marketing often face:
- Fragmented tools for registration, lead capture, and reporting.
- Limited visibility into real-time campaign performance.
- Difficulty connecting event engagement to measurable business outcomes.
We set out to solve these challenges by creating a unified platform that simplifies campaign management and provides actionable insights.
Our Approach
Step 1: Research & Discovery
We started by conducting stakeholder interviews and mapping user journeys for event managers and marketing analysts. This helped us uncover pain points and define success metrics.
We started by conducting stakeholder interviews and mapping user journeys for event managers and marketing analysts. This helped us uncover pain points and define success metrics.
Step 2: Information Architecture
We designed a modular dashboard that supports campaign creation, live monitoring, and reporting. Quick access to KPIs like attendance, engagement, and lead quality became a priority.
We designed a modular dashboard that supports campaign creation, live monitoring, and reporting. Quick access to KPIs like attendance, engagement, and lead quality became a priority.
Step 3: Wireframes & Prototyping
We created low-fidelity wireframes for event setup flows and developed interactive prototypes for real-time dashboards to validate usability.
We created low-fidelity wireframes for event setup flows and developed interactive prototypes for real-time dashboards to validate usability.
Step 4: Visual Design
We applied a clean, data-centric design system emphasizing clarity and speed. Color coding was introduced for status indicators (e.g., live, completed, upcoming) to improve at-a-glance comprehension.
We applied a clean, data-centric design system emphasizing clarity and speed. Color coding was introduced for status indicators (e.g., live, completed, upcoming) to improve at-a-glance comprehension.
Key Features We Delivered
Registration & Lead Capture: Intuitive forms and QR-based check-ins.
Real-Time Data Management: Dashboards for live event metrics.
Communication Tools: Automated email and SMS notifications.
Reporting & Analytics: Post-event insights with conversion funnels.
Impact
Business Continuity: We helped reduce workflow interruptions by 40%.
Time to Resolution: We cut troubleshooting time from weeks to minutes.
Scalability: We enabled management of thousands of devices across global sites.