Project Introduction
Overview
PokerStars is one of the world’s leading online poker platforms, offering a seamless experience for millions of players globally. This project focused on redesigning the website and mobile application to improve usability, engagement, and trust while maintaining the brand’s premium feel.
My Role
User Research and Personas
Conducted detailed user research to identify needs and created personas to guide design choices effectively.
Conducted detailed user research to identify needs and created personas to guide design choices effectively.
User Flows and Wireframes
Designed user flows and wireframes to map key interactions and visualize layout and functionality.
High-Fidelity Mockups
Delivered polished high-fidelity mockups aligned with brand guidelines to ensure intuitive user experience.
Goals
- Enhance user onboarding for new players.
- Streamline navigation for quick access to games and tournaments.
- Improve mobile responsiveness and consistency across devices.
- Ensure secure and transparent transactions with clear UI cues.
- Create a visually immersive experience aligned with PokerStars’ brand identity.
The Challenge
Balancing complex game features with a clean, intuitive interface.
Designing for multi-platform consistency (desktop, iOS, Android).
Addressing trust and security concerns in payment flows.
Optimizing for high engagement during live tournaments.
Our Approach
Step 1: Research & Discovery
Conducted competitive analysis of major poker platforms.
Ran user interviews with casual and professional players.
Identified pain points: confusing navigation, cluttered tournament screens, and slow mobile performance.
Step 2: Information Architecture
Created a simplified navigation hierarchy:
Home → Games → Tournaments → Promotions → Account.
Introduced quick-access shortcuts for frequent actions (e.g., “Join Table,” “Deposit”).
Step 3: Wireframes & Prototypes
Designed low-fidelity wireframes for core flows:
Registration & onboarding.
Game lobby navigation.
Tournament participation.
Built interactive prototypes for usability testing.
Step 4: Visual Design
Applied dark theme with vibrant accents for immersive gaming.
Used consistent iconography for game types and actions.
Integrated real-time status indicators for tournaments.
Step 5: Usability Testing
Tested with 10 participants across web and mobile.
Key findings:
Users prefer a persistent navigation bar on mobile.
Simplified deposit flow reduced drop-offs by 18%.
Key Features We Delivered
Responsive Design: Optimized for desktop, tablet, and mobile.
Personalized Dashboard: Displays favorite games and upcoming tournaments.
Secure Payment Flow: Clear progress indicators and trust badges.
Live Tournament UI: Real-time updates with minimal latency.
