Overview
We designed Limelight Platform as a SaaS solution to help brands create, manage, and analyze experiential marketing campaigns. Our goal was to empower companies to deliver data-driven live events and activations that strengthen customer engagement and brand loyalty.
My Role
User Research and Personas
I conducted detailed user research to identify needs and created personas to guide design choices effectively.
User Flows and Wireframes
I designed user flows and wireframes to map key interactions and visualize layout and functionality.
High-Fidelity Mockups
I delivered polished high-fidelity mockups aligned with brand guidelines to ensure intuitive user experience.
Challenge
Brands investing in experiential marketing often face:
- Fragmented tools for registration, lead capture, and reporting.
- Limited visibility into real-time campaign performance.
My Approach
Step 1: Research & Discovery
We started by conducting stakeholder interviews and mapping user journeys for event managers and marketing analysts. This helped us uncover pain points and define success metrics.
Step 2: Information Architecture
We designed a modular dashboard that supports campaign creation, live monitoring, and reporting. Quick access to KPIs like attendance, engagement, and lead quality became a priority.
Step 3: Wireframes & Prototyping
We created low-fidelity wireframes for event setup flows and developed interactive prototypes for real-time dashboards to validate usability.
Step 4: Visual Design
We applied a clean, data-centric design system emphasizing clarity and speed. Color coding was introduced for status indicators (e.g., live, completed, upcoming) to improve at-a-glance comprehension.
Key Features We Delivered
Registration & Lead Capture:
Intuitive forms and QR-based check-ins.
Real-Time Data Management:
Dashboards for live event metrics.
Communication Tools:
Automated email and SMS notifications.
Reporting & Analytics:
Post-event insights with conversion funnels.
Impact
Business Continuity:
We helped reduce workflow interruptions by 40%.
Time to Resolution:
We cut troubleshooting time from weeks to minutes.
Scalability:
We enabled management of thousands of devices across global sites.
